Multimodality and Identity

Multimodality and Identity
Author : Theo van Leeuwen
Publisher : Routledge
Total Pages : 190
Release : 2021-07-29
ISBN 10 : 9781000408645
ISBN 13 : 1000408647
Language : EN, FR, DE, ES & NL

Multimodality and Identity Book Description:

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Multimodality and Identity
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Pages: 190
Authors: Theo van Leeuwen
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-07-29 - Publisher: Routledge

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to com
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Type: BOOK - Published: 2020-03-09 - Publisher: Routledge

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Pages: 280
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Pages: 200
Authors: Dennis Jancsary
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Pages: 298
Authors: Sigrid Norris
Categories: Language Arts & Disciplines
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This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse
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Language: en
Pages: 200
Authors: Dennis Jancsary
Categories:
Type: BOOK - Published: 2017-12-06 - Publisher: Emerald Group Publishing

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